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12 Sep 2016
LinkedIn Connector Overview

Pardot has two LinkedIn connectors Body allows you to quickly jump to the LinkedIn results for a prospect or their company, the other enables you to deploy social posts to LinkedIn from Pardot.

LinkedIn Login

Profile Lookup Connector
The LinkedIn profile lookup connector permits you to view LinkedIn profiles on your prospects, based on their name, surname, and company (if provided). This connector needs to be automatically enabled in newer accounts. Should you not check out this Social networking connector under Admin > Connectors, follow these steps to allow it:
Navigate to Admin > Connectors.
Click +Create new connector.
Select LinkedIn under the Social networking section.
Click Create connector to activate the LinkedIn connector.
Now you can click on the LinkedIn icon on the prospect's profile to produce a whole new window making use of their LinkedIn information.

Creating the connector will activate the LinkedIn feature across your entire user accounts. You no longer need to go in your LinkedIn credentials to make a connector, however, you could possibly be prompted to sign-in after you arrive at the LinkedIn site.
LinkedIn Social Posting Connector
Social posting connectors let you post messages to internet sites, including LinkedIn. See our full Social posting connectors article to learn more about each.

The LinkedIn Social posting connector posts to individual accounts and company pages. You'll have numerous LinkedIn Social posting connectors within your account as you want.
The procedure for establishing company pages and individual accounts is the same. Usually when you use Social Posting, you are able to decide to post as a person user or perhaps the company.
You have to start a LinkedIn company page using the page owner's credentials. Your LinkedIn user have to be a licensed admin with the LinkedIn company page as a way to use Pardot to post in your company page.
The LinkedIn Social Posting connector supports individual and company pages. It doesn't support LinkedIn Groups.
On account of LinkedIn security requirements, the Social Posting connector should be reverified periodically to re-grant API access permissions. You'll recieve an in-app notification if it is time for you to reverify.
Follow these instructions setting one up:
Navigate to Admin > Connectors.
Click +Create new connector.
Select LinkedIn beneath the Social Posting Connectors section.
Click Create connector to setup the LinkedIn connector.
After the connector is produced, click Verify Now; you may be taken to a login page.
Join in your LinkedIn account, and click Allow Access.

LinkedIn Login


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